User blog comment:Kellicopter/Facepalm/@comment-1695555-20130803112130/@comment-5902187-20130804185630

MGA is known for that. Remember Novi Stars and Bratzillaz? That's to compete with Monster High. Heck, MGA even made a product to "compete" with its own product. Although Bratz had been discontinued at that time, I did prefer Moxie Girlz better. They got in a huge fight with Mattel (rival company) over Bratz, and Mattel's "My Scene" which was supposed to compete with Bratz.