User blog comment:AskSuzette101/LISTEN UP MGA/@comment-24173474-20140318011506/@comment-5902187-20140318205726

A good chunk of people working in doll companies are males. Mattel and Hasbro were both founded by guys (I don't know about MGA, though). That's probably why you always see tons of pink in Lalaloopsy, as they figure that's what little girls like. I don't think any package would ever say "girls (or boys) ages 3 plus" or 4-104 or anything like that, because it's just rude.