User blog comment:Cherryberry1456/New Discoveries!/@comment-16766738-20131001002431/@comment-5902187-20131001004103

Oh, imitations... How come that never struck me before?! MGA's made other baby doll products, they're probably trying to make something like that. Chu Chu or something, it's discontinued, I remember it when I was around six, they had some stupid MP3 one recently. Oh, it was BABY BORN! Ah! (Careful on their website, it plays a little song that's probably designed to scare people)

Competition, yes. MGA could've competed with Monster High with Lalaloopsy, they appeal (just not in the same ways). Strollers and bottles and cribs for them would be fine, but I sure hope they don't make toilets for them like you'd usually do with baby dolls.