Lalaloopsy launched itself as a brand of play dolls targeted at an age group ranging from 4-104. Since its initial debut in 2010, it has spawned many different doll lines. Many of the lines have been successful and prosper to this day, while some have not met the company's sales standards and have been discontinued. As per trend, when one particular doll line does not succeed as desired, it will be retired only for it to be completely redesigned and improved, so that a second line of the same concept can succeed it.
2010 launched the core line of large Lalaloopsy dolls.
2012 launched the line of Lalaloopsy Littles.
2017 launched the rebooted core line for the Netflix series.